By Lindsay Frankel with James Hardie Providing outstanding customer support isn’t always intuitive, but it’s an essential part of a successful service-based business, like contracting or building. Just as learning your trade required training and practice, delivering a great customer experience means learning and regularly using effective strategies. That’s especially true when it comes to dissatisfied customers. Logic dissolves when emotions get heated, and straightforward techniques, such as maintaining a friendly demeanor, become more challenging. Whether a customer is angry because you made a mistake (it happens) or because of circumstances outside of your control, you’ll need to take responsibility […]
Read Moreby Lindsay Frankel with James Hardie Whether you’re building or remodeling, choosing new siding is an opportunity to wrap your home in a color that resonates with you. It’s important to think about curb appeal and resale value, but you can also express your individual style through your choices. Just remember that when you choose a siding color, you’re in it for the long haul, according to design expert Beth R. Martin. “Since Hardie products will last many years, you’ll want to make a decision that feels timeless, not trendy” she says. That may be why one of the most […]
Read MoreHow to Photograph a House Before and After a Siding Renovation by Michael Buck | James Hardie It’s a well-worn saying, but a picture is still worth a thousand words. They can be worth even more if the pictures look good and tell a story. As a siding contractor, photos of your work can be one of the most powerful tools in your marketing toolbox. They are visual proof of your craftsmanship and help potential customers see what’s possible for their own home. The best part: you can do this yourself! Nearly every smartphone has a high-definition camera. With a […]
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